An Inspirational Approach to Network Marketing
I sat down with Susana Colarte, Independent Stylist with Stella & Dot over a glass of Ojala Wine. Pour yourself a glass of wine and hear her inspirational approach to selling Stella & Dot and network marketing.
SPECIAL STELLA & DOT PERK
Starting now through December 13th, for every $50 you spend, you will earn $25 Dot Dollar discount codes, which will be redeemable starting December 27th through January 4th. Shop holiday gifts now and shop for yourself later (cheers to that). To start shopping, visit www.stelladot.com/suzycolarte.
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Note: please excuse any grammatical errors.
Nat: Hi guys, welcome to this inspirational wine moment. Today, I am speaking with Susana Colarte. She is an independent stylist for Stella & Dot. We are unwinding with a Californian Cabernet, Ojala Wine. You can actually get more information on Ojala Wine at ojalawine.com. You can purchase the wines on their website. You can find the list of retailers there. Cheers!
Thank you Susana so much for being here today and speaking with me. I met Susana at one of my signature events Women Who Wine. I have been really inspired by her ever since. With so many women these days following the network marketing path for business, she has a real inspirational approach to network marketing and I invited her here today to share that with either women that are in network marketing or women that are thinking of network marketing.
Tell me why you did this and why Stella & Dot?
Susana: Sure, well my name is Susana Colarte for those who don’t know me. I’m an independent stylist for Stella & Dot. Stella & Dot is a vintage inspired jewelry and accessories line sold exclusively through independent stylist like myself through in home trunk shows or online. The reason why I joined Stella & Dot is that I lost my job. I lost my jobs a couple of times.
Nat: All of us women have gone through that.
Susana: Yes, I’ve been part of the corporate world for a very, very long time. I’ve done all the right things: go to school, get your bachelor’s degree, MBA, do all the things that your parents tell you to do. And then I was laid off again for the third time and then I decided I want to do something different. I want to make a difference and I was on the phone with my mom, I saw this Steve Harvey show and Jessica Herrin who is the CEO of the company. She was on his show with a beautiful display of jewelry and accessories, talking about this flexible business opportunity for either stay home moms or hardworking moms or for anyone for that matter and it’s like a business in a box.
I heard this opportunity, Googled the company. I researched a little about who Stella & Dot. I was fascinated by the jewelry and accessories. I decided, “You know this sounds like a really fun job.” I never had a fun job.
I’ve always been looking for a job but never a career job. I was inspired by Jessica Herrin and I started this business and mainly it was because I wanted to connect women with other women, I wanted to inspire women, I wanted to help to boost women’s confidence with wearing beautiful accessories. I really believed in the product. I love the guarantee that it offers. I love the flexibility. I love that it's a fun job.
Nat: Awesome. You know I had mentioned to Susana that I know there are great opportunities and a lot of great network marketing companies out there. I actually joined a network marketing company earlier this year.
I fell in love with their products. I fell in love with the business model. I unfortunately given Wine With Nat and the Wine With Nat vision that I had, I had to stop doing it because I just was really completely focused on my brand, but I know that a lot of women are into network marketing, its doing great for them and it’s a great platform.
I don’t know if you agree but I think that women are so good at connecting and networking. Network marketing businesses offer that platform and women are so good at it because they can connect with other women, they can support other women. They use empathy and find what the problem that other women have and help them find solutions to those problems and relate to them. I think that’s why so many women are doing so great in the network marketing business model.
What advice can you offer to women in network marketing or thinking of joining the network marketing company?
Susana: First of all, you need to believe in yourself. You need to believe in the capabilities that you have. Second, you need to believe in the product. You want to share this passion, this joy with your friends because you are using it with yourself. You’re not getting into something that you don’t believe in.
Second thing is that you need to get away that corporate mentality. If you’re in this corporate mentality and you’re used to being told what to do, then I wouldn’t suggest network marketing for you because this is your own business. This is you running out there— first of all, you have to make it your job, you need to accept that and then you need to know your why.
When I joined Stella & Dot, my why was freedom. My why is lifestyle. My why is to inspire other women. My why was I want to connect my friends with other friends. I want to connect those women that are so busy with work that has three or four children and don’t have time of me time, their friends, for themselves, I wanted to disconnect them from world and connect them with their friends and have fun and wind down and have some great wine like we’re having right now and look at beautiful jewelry accessories and why not?
Why not reward my whole existence for supporting my business. Again, I guess my main advice is you must love what you do and make it your fun job because if it’s not your fun job, then it’s just going to stress you out.
Nat: Right and then I think whether it would be network marketing or corporate America or me an entrepreneur with my own personal brand, have there been any challenges that you’ve faced? What do you see are the challenges for women in this industry of network marketing and do you want to talk a little bit about that?
Susana: Yeah, I think the main challenge for me, I’ll talk about my personal experience, was this corporate mentality. A lot of people, like I said, are used to being told to what to do.
I’m in network marketing of course, if I want to, I can recruit people. This is a business, at least Stella & Dot is in a business of giving you the flexibility, giving you the means to sell your life in your own way. That is you can recruit people, you can just sell online, you can do trunk shows, you can sell to just your friends and family, it gives you that flexibility. The fact that I don’t have any sales quota, I don’t have pressure that eases my mind a bit.
Then again, inside of me, I have this passion to become this inspirational woman and connect women with other women so if you are in that mentality, “Okay I need to be told what to do or I don’t have the tools to do this.”
Nat: Or I’m going to do this on my own.
Susana: Yeah, the challenge first you need to know what you want to do with this business, if you want it for extra money or if you want a full time that’s the first thing you need to decide.
Once you figure out why you’re doing your business then it's all challenges along the way because what are the things that you will encounter? Being rejected, people closing doors on you, people, “Oh you’re in network marketing, you’re trying to sell something to me goodbye,” click. Nobody answers phones. Those are lots of things that happen but you know what this business, helps you become stronger.
Nat: Yeah, you feel empowered. I’m sure the amount of women— let’s be honest, I think most women these days that I talk to are searching for something with purpose or they’re looking for lifestyle change. They are looking and desperate to make extra income because let’s face it, these days we can be in corporate America and we’re not really being paid on what we’re worth, very rare these days. It’s really an opportunity to what I fell in love with you and what you inspired me is not only like how fearless she is and her sass and approach to showcasing this beautiful jewelry, which I’m a fan with Stella & Dot.
Look I’m wearing one today. This statement piece is beautiful. And let me show you, she actually brought me a beautiful gift today, which was super thoughtful. I love that, look how gorgeous this necklace is.
Susana: What’s one of the one cool thing is that a lot of these pieces are exclusive. These are one of our soon to be retired pieces and she has a one of a kind.
Nat: Going back to Susana as an example, she is always at my networking event. She's always networking. She's all about empowering other women.
I love her approach with lets host a wine down at your house with your girlfriends. I really admire women that are doing they love with purpose but they’re doing it with like-minded women and it’s not about competition it’s about supporting each other, empowering each other, finding ways to help each other I mean. Like I told Susana when she contacted me to host a party, I’m like, “I’m so busy with Wine With Nat. I’m going to be traveling for work, I can't do a party right now but what else we can do together?”
Here we are today. We’re talking about doing what we love. We’re helping and inspiring and empowering other women do what they love and I think aside from network marketing that is the big message here that we need to come together and support each other and it’s not about competition it’s about being surrounded by the right women and empowering each other.
Susana: Absolutely, I’d like to add like one of my biggest reward is when I have a hostesses like you, that's like, “I’m too busy. I’m traveling. I have two kids. My house is a mess.” Whatever it is, all the objections that I get but when they actually go forward and do this party or this trunk show, I love hearing, “I haven’t seen this friend in five years. Oh my God, I don’t remember the last time I had a girl to get together,” or, “I don’t remember the last time I had a time for me.”
Susana: That is my biggest reward. This is personal and why not reward you with free jewelry.
Nat: I love it. She’s doing what she loves. I’m a big believer in a lot of these network marketing companies but again like Susana said: you have to find the right one for you, you have to do it with passion, you have to love what you do, and you just need to surround yourself with those like-minded women who are going to support that journey. Because as with any business even though the good thing about network marketing is there’s a lot less risk than starting your own business from scratch. This platform has already been built to succeed. They’re doing well.
Susana: They have everything available for you
Nat: Right, which is a great opportunity for women that want lifestyle, want more flexibility, want to be an entrepreneur, there’s a lot less risk with networking marketing.
Susana: You don’t need to reinvent the wheel everything is created for you. The company does their your own marketing and you just copy paste words to say. The product is shipped to your customer directly. You have the access to everything.
Nat: The lifestyle. I mean, for me Wine With Nat and the vision that I have in the future. There comes a point in your life where working is not just to get a paycheck. It’s really to clock out and enjoy life.
Chase your dreams whether it be traveling, spending more time with your family, spending more time with your husband, so this is definitely a great opportunity for that. I hope you enjoyed this inspirational wine moment video. Susana thank you so much for speaking with me and Ojala you guys enjoy our video together. Cheers!